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(0)Jonathan L. S Byrnes
1) Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It
Author
Language
English
Description
Companies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. Using his unique set of tools, he can show them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishing, in each case he finds that roughly forty percent of his client's businesses are unprofitable! We are transitioning from an era of mass markets to the Age of Precision Markets. Before,...
Author
Language
English
Description
Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive, and win, in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.
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